Back then, purchasing premium fonts, SVG files, and other design assets in an affordable bundle was a novel concept online. Realizing the potential to save crafters, designers, hobbyists, business owners, and creatives a substantial amount of money, they drew on their expertise in design, marketing, programming, and online innovation. This led to the creation of a landing page showcasing their inaugural "Graphics T-shirt Design Store," offering an impressive 96% discount off the regular retail price.